The Money Mojo Formula

Hi, I’m Amy Westbrook, CPCC, ACC, MBA. As a certified life coach and professional Money Coach (including Capital One’s money coach for Colorado), I coach professional women about making, managing and investing their money – with an easy to apply formula I call Money Mojo.

I know firsthand what it takes to master the game of money. I started from zero. (Less than zero if you consider the debt I had leaving grad school.)

Today, I personally manage my net worth of over $1.85 million – and I’ve been through it all. The ups and downs of the stock market, the housing collapse, and leaving the “safety” of my corporate career to venture out on my own. I have also successfully saved and invested my money through 401(k)s, 529s, Roth and traditional IRAs, real estate, and growing a business.

I’m also a nerd who loves neuroscience – and who spent 18 years in the pharmaceutical sales industry. I understand how the brain forms thoughts, makes decisions, and develops the habits and belief systems that guide our actions.

And understanding how our brains are wired, my friend, is the difference between driving with the breaks on with money … or unleashing your “Money Mojo.”

A new field of study, Neuroeconomics, combines the fields of economics, psychology, and neuroscience. This revolutionary research has revealed fascinating insights into how our biological wiring seduces us to make irrational decisions even when we know it's contrary to our best interest. As scientific studies have proven, our biology and beliefs sabotage our financial lives, often subconsciously.

Which of these traps have you fallen into?

Impulsively buying things you don’t need or ever use because we see a good sale (or what we think is a good sale) “This is a $250 blouse and I only paid $75!” This is related to another common financial trap. . .
Not knowing the real cost of a purchase. That $75 blouse may be a great deal for you if you pay cash or pay off your credit card every month. But if you don’t, that $75 may turn into $125 or even more if you only make the minimum payments. Would you have paid that for it?
Relegating your important goals, like saving for an retirement or starting a business, to the “leftovers.” ( "I’ll have to figure out what I have left at the end of the month to put in savings.” ) Hmmmmm, how often is there something leftover?
Enslaving yourself to a lifestyle dictated by someone else’s priorities. “I make more money than I ever dreamed I would: I have a really nice home and car; I go on big vacations. But I can hardly pull myself out of bed to go to work and I feel like a slave to all the stuff I have to take care of. This stuff just piles on more stress and responsibility. I need a break!”
Not paying attention to your money … instead, letting our spouses, partners or financial planners (who may not share your values) deal with it. Or worse yet, vowing to get around to paying attention “later” when you have more time … which of course never comes. “What!? I can’t possibly have spent over $600 dollars a month eating out last year.”
Justifying a splurge thinking you’ll “make up” the deficit later. “It was my best friend’s wedding. I had to go to Las Vegas for the engagement party and then to Michigan for the wedding AND the bridesmaid dress was so expensive AND the gifts set me back $300... BUT, it's OK because for the next 6 months, I'm not going out; I'm not going to spend a dime.” Sure. And your washer won't start leaking and soaking your floors until you’ve “caught up.”

Listen, I know you’re smart. You may even expertly handle huge budgets for your employer and yet you sabotage your own. But the problem doesn't have anything to do with your intelligence! You’re fighting millions of years of evolution and a resulting set of bad habits. You're not alone - you're human! Maybe you can relate...

There are an infinite number of studies showing that money has us distracted at work, feeling stressed, jeapardizing our peace of mind and health ... and we're setting our kids up to make the same mistakes.

Distracted by your busy life - your biology operates, unchecked, counter to your best intentions...

More than half of all finance-related resolutions fall by the wayside within THE FIRST MONTH. And women are more likely than men to break their resolutions before the year is out according to a TD Ameritrade Poll. (Which isn't surprising given the outlay of time and energy we pour into our family, maintaining a home, nurturing relationships with friends, showing up 110% for our customers, volunteering, chaufeurring the kids to sports, and the list goes on...)

This course will give you the insights you need to know how to overcome your genetics and the learned programming established at a young age from your family, culture, experiences and societal norms. Redesign your relationship with money and you'll put the magic back in your finances AND your life!

Your biological wiring and learned beliefs are the very things making you work harder than you need to, keeping you from making more money and taking on new and exciting opportunities.

• Your brain is wired for immediate gratification and "safety" – even if those choices mean forsaking your most meaningful long-term goals. (Yep. This explains why you’ll buy yet another pair of shoes you don’t need when you “should” be tucking money away for retirement.)

• Many of your "bad" habits formed over time, subconsciously. They’ve become so ingrained in your neuronal pathways that the deck is stacked against you! Everything gets harder - more consuming of your limited time and energy. When you want to adopt a new habit, your brain defaults to the well-wired pathway – the very habit you’re trying to change. Good luck if you hit a roadblock when trying to change – your brain's siren song entices you back to that comfortable path you know so well.

You can tell that your biology is getting in the way if you’re feeling:

Frustrated that you don’t have “enough” money (especially considering how hard you work and how much you earn).
Afraid to take your business and success to the next level. You fear not only the potential for rejection, but the time, energy and financial risk if things really take off. Fear of success is just as limiting as the fear of failure.
Intimidated and confused by all you need to know to manage your money.
Demoralized … because you've tried to keep a budget. You've tried to do what the experts said you should do, but you've made some bad decisions and that inner critic chimes in when you're trying to make decisions or when you make a mistake.
Guilt...from wanting more success and more affluence. We have a limiting belief that MORE comes with a high price tag; so often, we turn our back on the dream before we even start.
Fearful that you won’t have enough to pay for college, retire in comfort or ever live your dreams. #BagLadySyndrome

The good news is, once you understand how your brain misleads you, you have the POWER to make it work FOR you. Like so many things in life, knowledge is gold. It gives you the POWER and CONFIDENCE to take control of the problem and overcome the obstacles to change.

I know you can feel fed up and exhausted with your professional demands and the constant juggling needed to make life work. Let me help you zero in on what matters and give you the step by step formula so you can get real traction with less effort.

Money is a tool. But when it’s left unmastered, it limits your bottom line – and your freedom to chase your dreams and live a truly fulfilling life.

That’s why I want to help you ignite your Money Mojo – in just 6 weeks. Money Mojo is the magical state where you feel confident and empowered in life AND with your money. All the pillars of your life - health, wealth, and self - are in harmony.

During this 7-week LIVE coaching program, I’ll coach you and a small group of other professional women through my proven Money Mojo system to take full ownership of your money. You'll discvoer a proven process to overcome the biological wiring that's derailing your success...and develop the essential mindset and skills to create lasting prosperity. Once you've edesigned your relationship with money, you'll put the magic back in your life and your finances.

The Money Mojo Formula allows you to leverage my experience and knowledge to overcome the stress-inducing marketing assaults, conquer the mental barriers that have sabotaged your wealth and happiness, and create the financial abundance to enjoy whole-life success.

I know you can feel fed up and exhausted with your professional demands and the constant juggling needed to make life work. Let me help you zero in on what matters and give you the step-by-step formula so you can get real traction with less effort.

You’ll gain the insights needed to overcome your genetics and the habitual programming you learned at a young age from your family, culture, experiences and societal norms.
You’ll discover exciting strategies for getting your finances in order … and easily managing your money in a way that reflects you and your lifestyle. You’ll create a foundation for freedom – the freedom to take flight and live an authentic life.
You'll make money decisions with greater speed, confidence and ease – and relish the peace of mind that comes from knowing that you’re on track for achieving your big, long-term financial goals – while enjoying the best life has to offer in the meantime.
You’ll align your money habits with your values … so it truly becomes a tool for living the life you want – and expressing who you are.
You’ll love seeing your money go to your own personal wants and needs instead of feeling like its slipping through your fingers.
You'll feel happier, more confident, and in control of your life ... so you can redirect your attention and energy to improving other areas of your life.
You’ll focus your time, energy and money on the people, experiences and opportunities that truly matter … rather than mindlessly spending on things you really don’t want.

And don’t be surprised if, after you get a grip on your finances, you find that you’re earning money effortlessly … in ways that fill you with passion, gratitude and the joy that comes from living your purpose.

Why you can't delay in taking control of your money:

Too often, clients tell me they have guilt about wanting to earn more AND stress that they don't have the financial security and freedom they crave. Bottom line, MONEY TOUCHES EVERY ASPECT of our lives, so let's make peace with it and have it work for you to create your own unique Utopia. And as a money coach, I will tell you: IT IS NEVER ABOUT THE MONEY. You heard that right! It's about the ease, experiences, social impact and ability to nurture your passions.

The Money Mojo Formula goes beyond most financial education programs, giving you the full complement of ingredients needed to create permanent transformation and lasting prosperity.

Ingredient #1: YOU!

You are a unique being. The whole point of life is to evolve and fully express who you are. Money is a tool to facilitate this journey of growth, exploration and transformation. It’s an amplifier of who you already are.

Getting in touch with the “true” you is the vital first ingredient to connecting with your Money Mojo. What matters to you? What are your dreams? What motivates you? Fulfills you? Who do you want to be? What impact do you want to have in the world? What defines your “perfect” life? These answers impact everything about your feelings toward and experience with money.

Ingredient #2: Inner World

Your mind is the intersection between the spiritual and “real world” sides of life. It’s where the true you tries to make sense of life on Earth by formulating beliefs based on lessons it’s learned through experience or from others. Your mindset can make or break your success by influencing your actions – and therefore, your results.

This is where we bring in the latest findings from neuroeconomics. You’ll discover the proven tricks for overcoming millions of years of evolution – so you can get your brain to support the changes you want to make.

Ingredient #3: Success Framework

Mindset isn’t enough to create results. You also need knowledge and an action plan. You’ll discover the habits, systems, skills and boundaries you need to turn dreams into reality.

Doing this important work doesn’t just create financial results. It helps you evolve as a person … becoming the person you’re meant to be – and who is capable of creating the financial reality you’re chasing. Are you ready to step off the ledge and into your greatness?

Ingredient #4: Action Plans

With a strong foundation in place, it’s time to drill down into how you’ll interact with your money. Typically this ingredient gets the most (if not all) attention. Your actions are, in a way, the least important. Why? Because without the other 3 ingredients, you are just spinning your wheels.

A Proven 5-Step Process for Financial Transformation

The Money Mojo Formula guides you through 5 easy-to-follow steps to lead you from confusion and overwhelm … to confidence and lasting change.

Step 1: Assess You’ll assess all areas of your life – including money – to get a clear picture of exactly where you’re starting. What’s going great? Where do you need a change? Only when you’re honest with yourself can you begin to change. • Learn how to get the best return on your course investment • Get the tools and steps to assess and acknowledge your current financial situation • Learn about and assess your 4 most critical areas for well-being

Step 2: Discover Build your vision of your dream life … then I’ll teach you a special process to determine which goals become things you actively and wholeheartedly pursue. By the time we’re done, your dreams will be far bigger than you can even imagine right now. • Get crystal clear on your personal and financial dreams • Discover the key to improving your decision-making • Create lasting motivation with 4 simple steps • Align your non-financial currencies, like energy, time and focus with your values • Learn how to engage your subconscious brain in the goal-setting process

Step 3: Disrupt It’s time for some transformation, baby! We’ll root out the hidden roadblocks that have prevented you from hitting your goals in the past … and blow right past them. • Uncover and rewire the subconscious beliefs sabotaging your success • Disrupt and reprogram wealth-defeating habits • Discover the role of genetics in generating wealth and identify your own blind spots • Learn the art of setting boundaries to protect your valuable time, energy and money

Step 4: Declare Step into a new way of being … so you become the person who can manifest the dreams you’ve envisioned. You’ll create the roadmap for getting from where you are now to the amazing life you’ll be living in the future. • Create an inspiring blueprint for your personal and financial future • Develop a spending plan to fund your dreams that feels empowering (versus restrictive) • Align your value, skills and resources to synergistically increase your earning power

Step 5: Account Accountability is essential if you want your dreams to become a reality. Create the support system you need to keep yourself focused and moving steadily toward financial freedom. • Create the rituals and systems to foster your momentum • Create support partners that will inform, uplift and nurture you • Develop strategies for “when life gets in the way” scenarios • Design your environment to foster success

The Money Mojo Formula is more than training. It’s LIVE coaching – so you get the support you need in the moment to make rapid and permanent transformation. The small group environment allows you to share your story, your mistakes and successes with other women that understand the pressures and expectations that sabotage your best intentions. You’ll get the benefit of their experiences. It’s a safe environment. And you have others to share your successes with as this course progresses.

An interactive, experiential learning environment enhances retention of key lessons. I create a supportive, safe environment and NEVER use shame, guilt or judgement as tactic for change.
You’ll have years of coaching experience & research at your fingertips during our calls. I have 20 years invested in neuroscience research, productivity and goal setting. Do you really have time (or the desire) to read up on all that yourself?!
Get coached on money by someone who has made money. Too many “money coaches” teach only techniques to get you out of debt. But financial abundance and freedom require much more than debt-reduction strategies. Work with someone who's hit the million-dollar mark to give you a unique & fresh perspective – and strategies that work.
Get examples, additional context and your burning questions answered in the moment. Don't lose momentum!
I have spent over $150,000 on my own personal development and have trained under industry and world-renowned experts. I have taken the time to get my certifications to bring you a professional and ethical experience.
Get access to many of the skills, tools and systems typically reserved for private coaching clients.
Receive support and accountability from your coach and fellow members. How often have you read and completed all the exercises in a book? Ever?!

Students report that The Money Mojo Formula helps them begin changing the way they think, feel and act with money as soon as Module 1. After the full 7 weeks of coaching, you’ll:

Take charge of your financial future and boost your confidence in generating, managing and investing your money. No more blindly hoping your spouse or partner has it covered!
Cultivate the mindset that empowers you to create unlimited wealth. Let’s 10x your dreams!
Understand exactly how you’ve been sabotaging your success and your bottom line. Poof! Blind spots be gone!
Create the focus, motivation & game plan for the life & lifestyle of your dreams. #GetUnstuck!
Make easier, faster & smarter decisions with your money and your time. Money in the bank!
Nix anxiety, frustration, stress and those other toxic emotions surrounding money & success.
Align your money habits with your values …. so you’re in flow, joyful and expressing yourself fully.
Take excellent care of yourself … cultivating your Ahhhh, not Blahhhh. Sacrifice and neglect your needs NO MORE. Seriously.
Create healthy habits & boundaries. Say NO to money-sucking energy vampires with ZERO guilt.
Gain the knowledge, strategies & systems to consistently grow your wealth & vitality.

From the outside, you look successful, but internally, you feel overwhelmed and unfulfilled.

Your tank is on empty, and yet you accept promotions, more responsibility and an even more frantic pace. You've lost touch with your wants and priorities, so your time, energy and money get spread even more thinly.

Your lifestyle has you feeling trapped.

As your success grows, so does your lifestyle that you're now bank rolling. You upgraded to a bigger house, nicer cars, and nicer vacations...creating bigger bills and greater debt. Is working hard for an enriched lifestyle impeding on your time and energy to enjoy your life?

You're unsure where you stand financially.

Is you net worth growing? You've got the money to cover your bills so you have the luxury of checking out from your money. But, you're surprised how high your balance is when the credit card statement comes. Where'd it all go?!

You worry about being a poor money role model for your kids.

How will you pass along positive money habits, not baggage, to your kids? You want to set your kids up for success, but you catch yourself saying things your mom said, like "we can't afford it."

The topic of money conjures thoughts of fear, shame, anxiety or insecurity.

Chances are, you've made a bad money decision and that "negative nelly" voice in your head won't let you forget it! Any little cue from a negative financial experience can set you off emotionally triggering even more judgement.

You worry about making "good" financial decisions and securing a comfortable future.

How much will you need in retirement? Are you on track? Will it last? These are the questions that keep you awake at 3am! If you have your money on autopilot, you aren't really sure.

You’ll receive all of the features below when you lock in your spot today for The Money Mojo Formula:

7 LIVE 90-minute group coaching calls with a certified money coach (yours truly!). Once a week, we’ll gather on Zoom to dive deep on one step in the Money Mojo Formula. (A $900 Value)
A small class size guarantees you get attention and support. Bring your questions, challenges and biggest dreams to share with the group – and get my personalized feedback. (Priceless)
Bonus videos explore critical concepts more deeply. Return to these trusted resources time and time again. (A $200 Value)
“Play” sheets to deepen your learning. With your Money Mojo sparked, you’ll discover that money is fun. These easy and insightful exercises will facilitate and speed your transformation. (A $200 Value)
Membership in our private Money Mojo Facebook community. Surround yourself with support and encouragement from other kick-ass professional women who are stepping up their money game. (Priceless!)
Live Q&A Sessions hosted each week on Facebook Live. Get answers, directions and support when you need it to accelerate your shifts. (A $300 Value)
24/7 access to Teachery.com for your lessons, recorded sessions and resources. Learn and review when- and wherever it’s most convenient for you. The Money Mojo Formula is something you can return to time and again – and use to transform not only your money, but all areas of your life. (A $600 Value)
Exclusive discounts – and priority enrollment – on future programs. As a Money Mojo graduate, you’ll be part of an exclusive community of empowered, money-savvy women. (Limitless)

BONUS #1: A 30 minute One on One Session (A $150 Value) This course is an intimate look at your relationship with money, but my experience has been that people want just that extra bit of one on one time with me to explore certain topics. You may use your session at any point during the course! It's about you and what you need to get one step closer a money mindset and success blue print to make your dreams a reality.

BONUS #2: The Money Mojo Journal Guide (A $30 Value) If you’re like most women I know, there’s a party going on in your head. Unfortunately, all the “Negative Nelly” voices (some of whom may sound exactly like your mom, sister, best friend, boss and others who care about you) can drown out the most important voice: Your intuition.

The Money Mojo Journal Guide will provide you with a myriad of journal topics to clear the mental clutter and reconnect with your inner wisdom. You'll deepen your knowledge of self and align this with your values, goals and priorities. The guide also includes affirmations to help support your journey of transformation.

"When I first started working with Amy, I very quickly created a new level of awareness around my money. Even within the first week, I noticed changes in my spending. It also felt great to really look at how I was doing financially. I had been afraid to look, but realized how powerful it is to see my progress!" - Christine H., Denver, CO

"Amy makes money fun!" - Jennifer M., San Diego, CA

"Amy helped me completely shift my perspective around money and what is possible! I see so much opportunity and feel energized to start my new business! I connected with myself and my power in a way I never imagined was possible. She saw in me and brought out in me what I struggled to see for myself. She's my money coaching angel!" - Kimberly D., Denver CO

"Amy’s ability to tie values to financial goals and determine roadblocks is amazing. As a financial advisor, I see my clients’ constant struggle between knowing what they should do versus taking actionable steps to reach those goals. Amy’s work helps connect those dots and eliminate the head trash that keeps you stuck." - Jodi B., Denver, CO

"I was retired and looking to start a new career. However, I had not gotten past just thinking (and perhaps wishing) about it. Amy helped me gain clarity about what I wanted and the confidence to move forward. I tell people that I feel more alive than perhaps I ever have. Amy challenged me to think about who I am as well as about what I do. I always felt charged after our coaching calls. She was so encouraging throughout and never lost faith in me. I refer to her coaching style as “compassionate kick ass” and it works! Thanks Amy!!" - R. Carmichael, Houston, Tx

Sabotaging Thought #1: "The idea of taking on a course makes me uneasy."

Worry about time commitments is a natural reaction. But this live training and coaching program is waaaayyyyy more than another item on your to-do list. It can transform your life.

If you’ve read this far, you’re very much aware that something MUST change. You simply can’t continue on the way you’ve been doing life and money. With The Money Mojo Formula, you’ll experience relief within the first class as you acknowledge your circumstances and work towards change. Say yes to your future here.

Sabotaging Thought #2: "I'm a lost cause!"

As you’ve learned a bit on this web page (and you’ll learn a lot more in The Money Mojo Formula), your thinking – specifically, the beliefs that have been programmed into your subconscious since you were born – is the root cause of challenges you’re facing. This is definitely true when it comes to your financial results.

You are here right now, reading this … and that tells me you want more out of life. (Am I right?) We are in this together. I can help you be more in control of your life and get more joy from the people and things you love. If my course doesn’t work for you, you get your money back.

You’ll discover how to deal with this disempowering, doubtful voice. For now, make the choice to ignore its insidious put-downs and reserve your spot.

Sabotaging Thought #3: "I've bought books on this stuff before and they didn’t help."

Books are great for providing information and raising awareness. But they don’t work too well for facilitating transformation – and that’s what you need to find your Money Mojo.

The Money Mojo Formula is delivered live … and with only a limited number of participants. So we can actually solve problems – not just talk about them. You’ll get loads of personal attention and my coaching to help you overcome the limiting beliefs that are keeping you stuck … and formulate the strategies to align your money habits with your passion, purpose and values.

Connecting with an intimate community of women who are struggling with similar issues also adds a level of accountability that books and offline courses can’t provide. If you participate fully and are 100% committed to finding balance, I’m confident that you’ll see shifts in your balance before you even complete the course! (Plus, if you don't get relief, you always have the money back guarantee!) Grab your spot here.

Sabotaging Thought #4: "Life is too hectic for a course right now."

Having a hectic life is the EXACT reason this course will work for you – AND why you need it now more than ever!

This course is for frenzied professional women who need to make some changes – NOW – if they’re going to continue to be there for their family and career. I’ve distilled more than 18 years of boots-on-the-ground experience, research and study into neuroscience, mindset, money management and investing, and Law of Attraction into 6 powerful coaching sessions. You’ll get exactly what you need to know – and personalized attention – to make massive shifts in a short period of time.

If you don't have the time now, what will change for you in the next 3 months, 6 months, or 10 years? That’s right … nothing. So let’s get this done already!

Sabotaging Thought #5: "I've made attempts at managing my money and it didn't go well."

First of all, this is not a course that has you develop and maintain a restricitve budget. Over 70% of Americans don't/won't keep up with a budget. Chances are you fall in this category. The whole point of this course is to give you strategies to help you spend in accordance with your core values. Minus the mindless spending and the spending that stems from FOMO (fear of missing out) you'll find you ae naturally more in control. We'll also introduce you to some strategies that will make keeping your money and growing your wealth top of mind...and easy.

If you use systems that are time and labor intensive your chances of sticking with it are slim to none...and then you spend the next week beating yourself for your inability to stick with it. No More!

Sabotaging Thought #6: "I'm afraid I'll be suckered into buying financial products."

I don’t sell or endorse stock, insurance, or any product. Nor do I endorse any other services, organizations or individuals that receive payment or anything of value in return. This is an educational coaching workshop that can dramatically improve your financial mindset, confidence and freedom. With that confidence, you can seek and evaluate any products or help you choose.

It’s decision time.

You can choose to stay stuck … checked out, stressed out and limited by money. Or you can choose to reignite your Money Mojo … and get the mindset, momentum and strategies to build the wealth and opportunities of your dreams.

Just beware: The longer you put off mastering your money, the less time your money will be working for you. And the more time you’ll waste living a life that doesn’t fill you with joy.

So if you’re ready to put the LIFE back in your lifestyle – now… If you’re ready to enjoy your money without guilt or fear of running out… If you’re ready to overcome your biology and beliefs to finally to upgrade your financial future…

Reserve your spot in The Money Mojo Formula. Your future is waiting. Get the coaching and proven 5-step system to cultivate the wealth and vitality you deserve.

Signs that your Brain's Wiring is Hindering Your Financial Success

“Money is only a tool. It will take you wherever you wish, but will not replace you as the driver.” - Ayn Rand